突破流量孤岛 | 品牌初建如何输出引流
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品牌的重要性毋庸置疑,除传统大集团,越来越多的初创企业也开始意识到了打造品牌影响力的必要性,相对于传统线下广告模式,随着各类平台的兴起,从最初的百度竞价,到微博KOL、抖音网红带货等,各种新玩法层出不穷,互联网的巨大流量看似取之不尽,但不断栽进这片汪洋试图圈地为王的更是数不胜数。品牌初建就宛如汪洋中投入一座孤岛,该如何找到自己的定位与方向?
The importance of the brand is unquestionable. Increasing number of newly created firms are becoming aware of brand identity prominence. Many companies are constantly trying to differentiate themselves and navigate into the ocean of communication. But the initial construction of the brand is like an Isolated island on the ocean. So how to define your own positioning and course?
上海市杨浦区政学路77号 一楼IPOclub
Address: IPOclub, No.77 Zhengxue Road
Date: 25/08/2019 Time: 13:30 - 16:30
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开场介绍
Opening Introduction
嘉宾分享
嘉宾:Marian Danko(英文分享) weHustle CEO兼创始人
互动提问&自由交流
Interation
Marian Danko
Founder/CEO at weHustle and TECOM Conf
Marian Danko 是一位对创新和科技饱含热情的连续创业者。weHustle是为创业家服务的平台,作为weHustle的CEO和创始人,Marian致力于建立一个聚集各类资源帮助创业者成长的生态圈。通过3年与超过20个中国科技创业社群合作累积的经验,Marian成功举办了TECOM Conf,一个年度性盛大的活动充分展现了创业社群的力量。2019上海TECOM Conf也带给了Marian与福布斯中国采访的机会,在中国的8年创业经历让Marian更深度去理解整个创业生态圈,他也很荣幸多次受邀参加不同创业相关活动并分享其经验。
Marian Danko is a serial entrepreneur with a passion for innovation and technology. As a Founder & CEO of weHustle, which is a platform for innovators, Marian is working on building and aggregating resources much needed for the ecosystem players to grow. Three years of partnering up and working with 20+ tech and entrepreneur communities in China led Marian to launch TECOM Conf, an annual event celebrating the power of the community. TECOM Conf Shanghai 2019 brought Marian to Forbes China. With 8 years of China experience Marian has deep understanding in a startup ecosystem, which makes him a frequent speaker and panelist at many entrepreneurship and innovation related events.
钱波
JM Studio创始人
国内快消广告圈一流平面,视频制作公司JMStudio创始人。是麦当劳,可口可乐等品牌长期合作视觉制作公司。16年建立至今服务过的品牌:NIKE,倩碧,新天地,ELLE,兰芝,EP雅莹,Pull&Bear,天喔等等,今年公司通过VLOG孵化的KOL已经在全网获得了大约300w粉丝。
前为电视购物资深制片人、2014年3月在国内首创按平米计价的成品装潢模式。2015年首创将本地服务品类带入电商。
2016年成为国内首批PGC购物直播的制作商,为斗鱼官方购物直播栏目“鱼乐购购购”的发起者。